We’ve all heard it, Social Media and SEO are connected but why and how are they connected. Well, in a time where technology is getting better by the second, you have to understand that this includes search engines. Every day the search engines get smarter, making it easier for searchers to find relavent information. Meanwhile, Google & Bing’s algorithms continuously advance side-by-side, on top of having the ability to know how to treat all links differently, make it more prominent to adjust your current internet marketing methods.
Those that handle marketing for their company must realize that if their brand(s) isn’t publishing content to the web they will continuously fall behind the curve. The main goal of SEO is to help achieve more targeted traffic to the brand’s site and obtain whatever is deemed a conversion. These goals reinforce the importance of being social, providing endless & fresh content, frequently updating social sites & websites, social bookmarking and encouraged sharing, which produces organic links. This all revolves around the ongoing trend that potential customers that connect to a brand socially are more likely convert as well as, in a sense, viralize their site and social efforts.
So as they “If you build it they will come”, combined with a constant push of social content you will be destined to have social success, which equals an increase in ROI.