Check Out the Latest 2009 Web Analytics Outlook provided by the Web Analytics Association.
About the Survey Participants
Total of 653 web analytics users
Job Functions:
1. Online Marketers (25.4%)
2. Web Analyst (20.7%)
3. Other: Product Management, Business Development (11.4%)
Company Size:
1. 5,000+ employees (15%)
2. 1001-5,000 employees (11%)
3. 501-1,000 employees (7%)
Finds:
1. 52% of organizations are planning to increase their investment in web analytics in 2009.
2. 38% of the companies surveyed are planning to invest in consulting.
3. 44.3% of organizations use more than one web analytics solution.
Organization’s Purpose of Web Analytics
1. Optimizing web site functionality/conversion
2. Analysis of past performance
3. Optimizing marketing performance/conversions
Areas Organizations What to Improve
1. Measuring Web 2.0 Technologies
2. Targeting and Segmentation
3. A/B and Multivariate Testing
Top Initiatives
1. Business Decisions Driven by Analytics
2. Best Practices Implementation
3. KPI Development
Challenges in 2009
1. Funding
2. Executive management awareness and support of web analytics
3. Business Decisions Driven by Analytics
