Monday, July 20, 2009

Google Analytics

Google Analytics provides businesses & marketers of all skill levels with the necessary information to track, measure, record, and react to various marketing environments. Google Analytics also offers training videos to help all users better understand how Google Analytics operates. There is even a Google Analytics IQ test that users can take after viewing the free training videos. There are a number of “Seminars for Success” that Google offers to help users improve their skills. Check out www.google.com/analytics for the tools, tips, education, support and the latest information on web analytics trends.

Monday, July 6, 2009

Article Submissions: Valuable for SEO or Not?

The general purpose of an article submission is to increase the links to your website(s). If utilized effectively, article submission can help you increase the number of links; however, it is not the most effective method. Many article submission sites have limitations with regards to the type of information that can be displayed within an article. Article Submission can help to establish you or your organization as an industry expert. If you provide an article on a specific topic, there is a good chance that someone interested in that industry will come across it on the web and use it. Remember that relevant content is key when on the web. To maintain this relevance, be sure to include your username, keywords, content, your address, company name, phone number, and contact person for each and every article submission.