The world of search engine marketing is continuously changing and most businesses fail to keep up with these changes. Over the past year, we have seen changes to Microsoft Live (now Bing). This year, we have already seen changes in Google. Google’s latest changes come with the implementation of Google Caffeine. This update will have a dramatic impact on search engine optimization and search engine marketing for businesses in 2010.
Google Caffeine is the latest change to the Google search engine algorithm. According to Matt Cutts (Google Software Engineer Extraordinaire), said that Caffeine is the new technology that improves indexing infrastructure. It deliveries faster results, more accurate search results, larger index size, and better at capturing news. This improvement means a better user search experience. Hopefully, this will translate into more searcher using Google and more advertiser using Google AdWords to attract customers.
Remember that not everything has changed with Google. The content is still key to search results and meta titles/tags are still very important. You will need to update your content more frequently and improve the quality of links to relevant content.
