Claim Your Place

According to Google, 97% of consumers search for local business online, therefore having a local business listing with Google Places is a must. Google Places allows businesses to connect with local customers by providing a simple free web page containing relevant company information on Google.

The first step to getting your business listed on Google Places is to verify your business. After verifying your business, you may begin building your page.

It is important to claim your business’ page, otherwise the information Google accumulates may be inaccurate. Additionally, it is advantageous to add details about your company. For example, many businesses customize their pages by including “photos, videos, coupons, and even real-time updates like weekly specials” (Google “Getting Started”).

Regardless of whether you claim your business’ Place page, customers may post reviews about your business and their experience. However, once you claim your Place page, you possess the ability to monitor and respond to customer reviews.

Not only may your Google Place page show up in the search engine result pages but also be accessed and visible on Google maps. This can be helpful to customers trying to physically locate your company.

Google Places-- a great free, easy way to create more visibility for your company online.

Mix Online Marketing Strategies for Optimal Results

To reach the greatest number of customers, it is important to utilize a mix of online marketing strategies. These strategies include: Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Local Listings, Social Media Marketing (SMM), and Email Marketing. A brief description of each of these strategies follows.

The goal of Search Engine Optimization (SEO) is to improve the ranking of a website’s position in search engine results pages. This strategy enables your website to be seen by your target audience before the competitions’ websites.

Pay-Per-Click Advertising (PPC) provides more control over placement of your ads and website on search engine results pages. Businesses may control when, where, and how often their ads show up when related searches occur on search engines.

Local Listings are especially useful for companies providing a product or service in a specific location. They are displayed in search results and may include information such as a phone number, address, map, hours of operation, and specials. This is a great way to connect with the local community.

With the rapid rise in the use of social media, the importance of Social Media Marketing (SMM) has never been more important. SMM offers a way to keep in constant touch and get feedback from your target audience.

Email Marketing is best used to encourage current customers to return to your business. This may be achieved by promoting specials, informing of upcoming events, and thanking customers for their business.

Each company should take the opportunity to customize their online marketing mix to best suit their needs.