Social Media-“Brandjacking”

As a form of proactive reputation management and protection, we recommend that clients claim their company name on the most critical social media properties. Similar to buying domains related to their company, claiming the company name on these digital outposts will ensure that you control the brand and reduce the risk the competition or an unhappy customer from “brandjacking” your identity. We recommend this step first in the social networking environment.

Just search the internet for complaints and customer feedback. A few of these unhappy customer have become dedicated to expressing their feeling about numerous brands. Don’t waste anytime, go protect the brand!

An example of unhappy customers (http://www.ihatestarbucks.com/).

Link Building Tips

Search engines place a high value on links from quality sites and use these links as part of their algorithms to determine how high in the rankings a site will appear. For this reason, it is a crucial part of the overall SEO effort.

We recommend the following methods for link building:

1. Ask webmasters to post direct links to pages of relevant content.

2. Offer webmasters text-based content with embedded links for inclusion on their own sites.

3. Requests upgrades of existing for association, affiliates, and partners.

4. Upgrade your directory listings with your URL.

Blogging Can Help Your Business!

Search engines have put high emphasis on blogs that tend to stay on a specific topic or subject matter. We recommend that our clients leverage all of their news worthy information onto their blog. It may establish a pattern of posting and help keep the search engines coming back on a regular basis. It’s also a good idea to take the time to optimize the blog. Most blogs do not have many pages so it would take as much work as the website. The blog postings should grab the reader’s attention, but are easy to identify in the archives. Remember blogs are a tool to drive traffic and build your brand in order to communicate to customers and prospects, and to get their feedback on products, services, and company information. Most importantly, leverage the information that your organization obtains via the blog and communicate the comments to sales, R&D, and marketing. Your organization may discover some useful information. Listen to what your customers and prospects are saying. Then take action!