As a form of proactive reputation management and protection, we recommend that clients claim their company name on the most critical social media properties. Similar to buying domains related to their company, claiming the company name on these digital outposts will ensure that you control the brand and reduce the risk the competition or an unhappy customer from “brandjacking” your identity. We recommend this step first in the social networking environment.
Just search the internet for complaints and customer feedback. A few of these unhappy customer have become dedicated to expressing their feeling about numerous brands. Don’t waste anytime, go protect the brand!
An example of unhappy customers (http://www.ihatestarbucks.com/).
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