Search Engine Optimization can be difficult for organizations that do not have the skill set or knowledge to achieve better positioning. The best resource for small businesses would be Google’s Starter Guide for Search Engine Optimization. In addition, Google offers a number of free tools to help track the performance of your website & keywords.
Google is not the only search engine on the block. You should also visit Bing & Yahoo for their webmaster/explorer tools. These search engines can provide valuable insight on your search position. They provide information on inbound links, crawlers, and more.
Small businesses should track the progress of their Search Engine Optimization. In most cases, the search engine optimization should focus on the local markets. You will need to do the keyword/phrase research for your product or services. Remember to think like your customers and keep it simple. If you do not have analytics (Google Analytics) on your website, you should set-up an account to get valuable information on which keywords and sources are sending visitors.
Let us know if you’ve discovered any useful tools.
Google is not the only search engine on the block. You should also visit Bing & Yahoo for their webmaster/explorer tools. These search engines can provide valuable insight on your search position. They provide information on inbound links, crawlers, and more.
Small businesses should track the progress of their Search Engine Optimization. In most cases, the search engine optimization should focus on the local markets. You will need to do the keyword/phrase research for your product or services. Remember to think like your customers and keep it simple. If you do not have analytics (Google Analytics) on your website, you should set-up an account to get valuable information on which keywords and sources are sending visitors.
Let us know if you’ve discovered any useful tools.
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