Yahoo has currently started to move their back end technology over to the Bing platform. This transition is being made to give users more relevant organic search results by combining the Yahoo and Microsoft reach. The alliance encourages users to stay current with this progress and to be prepared for the eventual finished product.
Yahoo is also making strides in the realm of Paid Search Marketing. In the weeks ahead, MS Advertisers with Yahoo search marketing accounts will be able to import existing campaigns into the Microsoft ad Center via a “transition portal”. Yahoo will notify all search advertisers by e-mail when their current accounts will be eligible to transition over to the Microsoft ad Center.
The complete transition for the Yahoo/Microsoft Search Alliance could be complete for the 2010 Holiday season; however parties from both sides agree that they will not rush the transition, so do not be surprised if the finished product is not ready until 2011.
Here at DaBrian Marketing, we are excited to see how the complete transition will affect the Search landscape!
