Wednesday, August 18, 2010

Google Analytics Flash Tracking Tip

We recently received questions regarding how to track flash banner advertising with Google Analytics from one of our current clients. The process uses the Google Analytics Component for Flash.

For instructions on how to download and install this feature, refer to the link below:

http://code.google.com/apis/analytics/docs/tracking/flashTrackingSetupFlash.html#getComponent

We highly recommend that you create a duplicate profile, filter the profile to track only these pageviews related to the specific banner, and use the URL builder to track the clicks for the banner ads.

You can also test landing pages by implementing Google Webiste Optimizer.

Check Out Web Analytics TV for more information!

No comments:

Post a Comment