Discovering the Targeting Abilities of Search Engine Marketing

As someone, who has recently made the transition from the classroom to the office, I am just discovering the depth of the power of Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising, specifically that of Google AdWords. Any good marketer, or marketing student, can tell you the importance and benefits of having highly focused ads reaching a specific target market. However, figuring out how to practically do this in an efficient and effecting manner is not an easy task; at least not until now. Using Google AdWords, one can easily customize the targeting setting to tightly focus on a specific target market. Some of these targeting options include:

· Keyword Targeting

· Geographical Locations (National to City level)

· Placement Selections (specifying certain websites)

· Language(s)

· Ad Scheduling (selecting Seasons, Days, and/or Hours)

Combining these targeting capabilities to the Conversion Tracking and Budget settings, which are also available with Google AdWords, one can now more easily create, manage, and maintain a marketing campaign, or at least a Search Engine Marketing Campaign.