Google is currently testing search and display versions of a cost-per-lead ad format. If launched, this new format could be beneficial for business-to-business advertisers. The new format would allow users to request to have an advertiser contact them either through a phone call or an email. Looks like Google and Google AdWords have identified another opportunity to generate revenue. At the same time, provide advertisers with a new method to engage with customers via the internet. Stay tuned for more information.
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