According to Google, 97% of consumers search for local business online, therefore having a local business listing with Google Places is a must. Google Places allows businesses to connect with local customers by providing a simple free web page containing relevant company information on Google.The first step to getting your business listed on Google Places is to verify your business. After verifying your business, you may begin building your page.
It is important to claim your business’ page, otherwise the information Google accumulates may be inaccurate. Additionally, it is advantageous to add details about your company. For example, many businesses customize their pages by including “photos, videos, coupons, and even real-time updates like weekly specials” (Google “Getting Started”).
Regardless of whether you claim your business’ Place page, customers may post reviews about your business and their experience. However, once you claim your Place page, you possess the ability to monitor and respond to customer reviews.
Not only may your Google Place page show up in the search engine result pages but also be accessed and visible on Google maps. This can be helpful to customers trying to physically locate your company.
Google Places-- a great free, easy way to create more visibility for your company online.
More and more people are using the Internet to find local goods and services. Business owners must understand more about this transition and how to profit from it.
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