Web Analytics an Integrated Service

According to the US Web Analytics Forecast, 73% of businesses are currently using or piloting Web Analytics technologies. Not all businesses are effectively utilizing the information and employing actionable feedback. The data has and will continue to be the commodity. Web analytics is just the tool that has the potential to improve marketing effectiveness, elevate customer satisfaction and identify new revenue opportunities. The fact is that businesses either fail to recognize the ROI or do not apply the data.

DaBrian Marketing Group has identified 4 elements that organizations must have to successfully leverage web analytics: money (investment), human resources, communication, and action. For the most part, businesses can implement Google Analytics so the cost of the investment has been minimized. The biggest issue is human resources that require analyzing the data and translating the information into business action. It requires a will, desire, and talent to understand the business, web analytics, and the variable that can impact measurement or analysis. Communication is critical because the business must effectively communicate to understand the value of web analytics as well as recognize the impact that the information has on marketing effectiveness, customer satisfaction, and revenue growth in order to fund the department or web analytics technology. This will also help to get people to act on the information and deliver it in order to see results.

As technology improves there will be increase in complex marketing challenges. Many marketers struggle to uncover the insight within their web analytics and to keep up with new measurement issues. The existing expertise will continue to be needed by web analytics agencies and the importance of integration will more to the forefront.

Benefits of Web Analytics for Businesses

Online marketing has become a massive industry over the past decade or so. Its importance for the future growth of companies cannot be overstated. As web traffic continues to increase, web analytics becomes an invaluable tool for business and marketing managers. Web analytics allows companies to gather useful data about the impact their websites and products have on their customers.

With some marketing strategies, it can take time to see relevant results that come directly from a specific promotion. As web analytics continues to grow and change, this problem begins to disappear. With different metrics and analytical methods, it is possible to quickly see what strategies are effective and which ones may need some tweaking. For example, it is very beneficial for improving one’s marketing strategy to see which pages have a high bounce rate or which have high average time-on-page measurements.

It is undoubtedly becoming necessary to have an online presence in the current business world. Through the use of web analytics, businesses can manage their websites effectively and with the highest profit from their investment. The bottom line is that web analytics can help any business grow rapidly, robustly and in a way that ensures they stay relevant into the future.

SEO, Flash, and AJAX. How can they work together?

Effective design and SEO are both contributors to the success of an effective website. However two effective design means, Flash and AJAX, both conflict with SEO. Flash and AJAX are both in nature not friendly for SEO. Flash and AJAX cannot be read by search engine spiders, so websites purely based on Flash and AJAX will not do well in search engine results. However, a website that lacks an effective design will not engage your audience, and thus create a bigger chance of losing potential clients. So, how can you make a website that utilizes Flash and/or AJAX while possessing the ability to achieve high results in search engine traffic?

The most important thing would be to make your key content in plain text. Search engine spiders are very much like a text-based browser, they cannot read text embedded in flash or an image. Making sure your key content (which is the content that is relative to your website and search queries) in text format will allow search engine spiders to access your pages and index your content. Somewhere in your design should be text based links as well. They may not be the greatest design elements, however search engine spiders cannot read buttons that are images, Flash, or AJAX, so text links will allow spiders to explore your entire website. Limiting your use of AJAX would be advised as well, since content created by AJAX is created dynamically, thus not allowing spiders to index content created by AJAX. Overall, Flash and AJAX would be recommended for certain design elements while leaving key content in a text format, thus allowing great search engine results for your website.