Small business owners and entrepreneurs must "seize the day" and now is the time. Many large corporations are cutting costs, corners, and employees. It's a great opportunity to acquire new talent (freelancer or consultant), pick-up their clients that got lost in the crowds, improve internal processes, or get great bargains on supplies.
If business is slow, now is the time to review your marketing plan, metrics, website trends, strategy, key performance indicators, and overall marketing campaign performance. Reevaluate your strategic partnerships to see if these relationships still make business sense. Take a look at what is working and what is not working in your internet marketing.
It is generally less expensive to keep your current clients than acquire new clients. Talk to your current customers; it might be a great opportunity to up-sell, cross-sell, or ask for a referral.
Ask yourself this question: Are you going to be in the best possible position to increase sales, bring growth to the business, and market to your target audience tomorrow?
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