Web Analytics Trends for 2010

It is becoming increasingly important for companies to employ web analytics in their online marketing strategies. Web analytics is a continuously growing industry despite the recent tough times that many businesses are currently facing. This has made it obvious that web analytics is here to stay and can help companies to reinvent their brand in a changing business environment.

As analytical metrics become more advanced, the basic numbers behind web usage begin to say less than advanced information on the consumers that represent these numbers. A common trend in web analytics is an overall increasingly personalized content of the measurements. Through this approach, companies can have a useful idea of their target and actual audiences and this information is useful in that it can be incorporated into new and improved marketing campaigns!

Social media will play a growing role in the future of marketing, as well. Web analytics will track how successful different social networking sites are at sending buyers to a site; also, mobile devices are being used more and more to access the web, so the necessary web content formatting is critical. Web analytics has a growing impact on the way everyday business is done and the current trends show that it is a necessary component to successful business on the web!

Our Search Engine Optimization Trends & Vision for Businesses

Search Engine Optimization (SEO) will continue to increase in awareness throughout 2009-2010. According to Small Business Trends, businesses will begin to move SEO in-house; however, Search Engine Optimization agencies will also continue to be busier than ever. Let’s not exclude the increasing volume of SEO scams that will continue to frustrate our customers.

The most critical information still reaffirms that relevant content is key. The trend should also include videos, blogs, images, and tweets. The search functionality will evolve due to additional role-over functionality on Bing. Local search and mobile search engine optimization will generate additional changes in the search engine landscape. The evolution of mobile device will have marketers focusing on mobile search and mobile search functionality.

The bottom line is that businesses should start to incorporate search engine optimization into their marketing plans. We don’t recommend that every businesses jump into SEO and hire an agency but we do recommend that every business have the basics covered. Search Engine Optimization and Search Engine Marketing will continue to become more challenging for organizations that don’t understand the basics. New wrinkles will continue to appear in mobile search, search engine, and local search. Once you have the basics covered, you can start to tackle the larger challenges!

Search Engine Optimization Basics for Small Business

Search Engine Optimization can be difficult for organizations that do not have the skill set or knowledge to achieve better positioning. The best resource for small businesses would be Google’s Starter Guide for Search Engine Optimization. In addition, Google offers a number of free tools to help track the performance of your website & keywords.

Google is not the only search engine on the block. You should also visit Bing & Yahoo for their webmaster/explorer tools. These search engines can provide valuable insight on your search position. They provide information on inbound links, crawlers, and more.

Small businesses should track the progress of their Search Engine Optimization. In most cases, the search engine optimization should focus on the local markets. You will need to do the keyword/phrase research for your product or services. Remember to think like your customers and keep it simple. If you do not have analytics (Google Analytics) on your website, you should set-up an account to get valuable information on which keywords and sources are sending visitors.

Let us know if you’ve discovered any useful tools.