Internet Marketing Lead Generation to Maximize ROI

In a recent article from eMarketer.com, companies worldwide stated that email was the best lead generation program based on quantity and the quality of the leads. Email blasts were followed by live events, webinars, and website registrations. “The effectiveness of online channels, coupled with the fact that prospects indicate the web is the first place they look for more information, makes it natural for companies to be increasing their investments in web design, email marketing and search engine optimization.”

“As more lead generation efforts shift to the Internet, tools to help develop, execute, and track campaign effectiveness will become a ‘must have’ rather than a ‘nice to have,’” said the report.

This is a clear sign that email marketing will continue to be a powerful marketing method. With that being said, the integration of social media marketing into email blasts will increase the possibility for your information to evolve within the social networks. Leveraging email marketing, social media marketing, SEO, and Pay-Per-Click will help with lead generation and brand awareness. Not all customers are in a position to purchase today, so brand awareness and a diversified campaign will pay off in the long-run. The ability to integrate internet marketing with traditional marketing methods will continue to be important as well.