Yahoo/Microsoft Search Alliance Update

In late August, Yahoo! completed the transition of the back-end technology for English-language Yahoo! organic search results in the U.S. and Canada. There is now consistency of the organic search results between Yahoo! and Bing. In our opinion, there is still a gap in relevant search results when compared to Google. It’s our assumption that Yahoo! and Bing will make additional modifications to the search algorithm after the holiday season. As for the paid search results, advertisers can start transitioning their paid Yahoo! Search Marketing account to Bing now. The Yahoo! ad serving transition is expected to start mid-October. For additional tips on how to prepare for the search alliance, check out our recent search engine marketing article.