Is Your Interactive Agency Delivering Results?

Many clients are too busy to evaluate whether or not their interactive agency is delivering results, but it could cost you in the long run. If your agency is not testing, measuring, refining, and reacting to your marketing tactics, then they are not delivering results. The ability to improve your marketing results requires continuous evaluation and communication with your agency.

1. Do you discuss your marketing results? This may give your agency quantitative and qualitative results to leverage.
2. Does your agency provide specific information when discussing the progress of your interactive marketing campaign? In general, specificity signals ownership, intention, and a plan of action to drive results.
3. Have you or your agency learned from the marketing and reporting? You and your agency should have details on what works and what does not work. Going forward, this should reduce marketing cost and lead to actions that drive results.
4. Does your agency push for deeper web analytics, continuously test banners and ad copy, and work to integrate interactive and traditional marketing for optimum results?

The only time your interactive agency should cruise or stop seeking better results is when you discontinue the relationship!