While it's very hard to convince some people otherwise, with the exception of top level SEO consultants, the results for "SEO" at Google are substandard. Even SEOToday was ironically not listed on the first page of Google on October 16, 2010, and several of the United States Top SEOs were not listed within the first 3 pages of Google. Why not? SEO considers the company, branding, messaging, and positioning statements. SEO consultants look to identify keywords and phrases that not only increase visibility, but also increase the probability of conversions (leads or sales). This request intensive keyword researches both quantitative and qualitative data usually in the form of web analytics, keyword tools and customer feedback. SEO starts with keyword research, which leads to an understanding of your client’s goals, objectives, strategies, and target audience.
This is a job for an SEO or SEM agency, not for a web design firm. In some cases, web design firms can provide most businesses with a title, keywords, and descriptions; however, the lack of expertise or human resources to allocate time and applied knowledge to keyword research, conversion optimization, keyword ranking monitoring, crawling issues, continuous on-page optimization and link building for a campaign can be detrimental. In general, their area of expertise is in creativity, user experience, and developing great user interfaces, not developing or enhancing a site for search engines. There is an evident difference, one is more creative and one is more research-oriented or analytical. You would not ask an artist to analyze and diagnose your businesses financial statements, would you?
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