Every business plan or marketing plan has a section allocated to customer analysis, identifying the target market, and market research. Social media monitoring provides businesses with the ability to listen to what customers& prospects have to say about their experience with your company or product. Combined with web analytics, social media monitoring can provide your business with the numerical data as well customer feedback.
In the end, this information provides businesses and marketers with the information to improve products and services. Through social media monitoring, you’ll have the opportunity to see the real impact of tweets, blogging, press releases, and social sharing tools. Furthermore, it will provide insight into which segments to target, and avoid costly marketing campaigns. The question is “Are you looking for ways to capitalize on what customers and prospects are saying?
Nice post.
ReplyDeleteIf in the market for an affordable but nifty Social Media Monitoring tool, give Actionly a try. We track across various social media channels such as Facebook, Twitter, Blogs, Flickr, Youtube, News and Google Buzz.
Actionly has a graphical social media dashboard with all data is exportable in excel, daily email alerts to name a few features.
http://www.actionly.com