Social media marketing is being used to increase awareness for organizations within their target market. According to eMarketer.com, businesses have been accomplishing their goals regarding social media marketing tactics. For the most part, social media is a useful tool for increasing awareness, attracting new customers, and engaging with current customers.
The most important part is whether or not the tactics are aligned with the business goals and objectives. Businesses have achieved their objectives, but are you seeing the value in generating leads, sales, and revenue for the business? What is the ROI for your social media marketing campaign? Doing the social networking and getting a customer to become a fan of your business on Facebook is great, but are you seeing the benefits in your wallet?
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