From SEO to Conversions

We passed around a great column by one of our industry leaders. It listed the many kinds of SEO that marketers talk about. The most common are the white hat and black hat SEO; however, we also believe that the distinction is deeper than that. That SEO Company is generally defined as the best solution for the client’s goals, metrics, detail plans, and business achievements. These SEO companies are completely different. They are worried about reciprocal links and reporting good news. They see the search engines as the enemies and don’t have a process, and are not very consultative for the client.

It is great to get a lot of traffic to your website, but is it targeted traffic that is consistent with your target audience? SEO is not just about more traffic. It’s about helping businesses to achieve their business goals and objectives. It’s about telling clients the truth and not selling “snake oil”. It requires us as SEO organizations to understand that client and their goals. Dealing results and making an impact is the bottom-line! We would rather have 10 more conversions than 1 million visitors and 1 conversion.