Any good marketer will tell you that the success of a marketing campaign is in the results. However, it is not wise to wait for the final results before measuring and analyzing the success of a marketing campaign. Fortunately, Google has made it easier to monitor and review Search Engine Marketing campaigns in AdWords using the customizable reports and alerts. The reports, which can be scheduled monthly, weekly, or daily, are a quick way to see the performance of critical metrics of your campaign at each level. The alerts, on the other hand, are warning signals. Think of them as a check engine light for a car. Alerts can be set-up to warn you that your ad position is dropping, or that you are receiving less impressions, clicks, conversions, etc. Use the Reports and alerts wisely, and they will help keep your Pay-Per-Click campaigns on track, leading you towards success.
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