From SEM to Results

It seems like businesses are trying to justify SEO, whether it’s the tactics itself or the assumptions that Social Media has made SEO irrelevant. In order to effectively justify SEO for the business, you need to understand their purpose for hiring an SEO agency or an SEO consultant. In most cases, you want more relevant traffic that should generate leads or sales. There’s a process as to how agencies go about implementing a campaign. In addition to improved site traffic, a good consultant or agency should be able to provide you with the following items:
1. SEO Audit – this should identify strength, weakness, opportunities, and threat for competitor in relation to your business goals and objectives.
2. Competitive Data – this information should be used to identify or create a competitive advantage.
3. Web Design issues – they should be able to identify indexing, crawling, load time issues, etc.
4. Improvement!