Yahoo now offers its own Web Analytics solution, Yahoo! Web Analytics. This platform provides small and medium-sized businesses a strong analytical platform that rivals, and in some cases, surpasses Google Analytics. Some of the features of this platform include:
- Customizable dashboards.
- Real-time data collection – See visit data mere moments after they occur.
- Visitor demographic reports – Understand who is viewing your website.
- Merchandise Reporting.
- Email notifications.
Like Google Analytics, Yahoo! Web Analytics is a free platform to use, however it is not open for everyone to use. In order to gain access, you must first either already advertise using Yahoo Advertising, own a Yahoo Merchant Solutions Standard or Professional plan, or have a contact that is a member of the Yahoo Web Analytics Consultant Network (YWACN). Though Yahoo! Web Analytics seems to be a powerful solution, this requirement negates the “free” aspect of the platform for many website owners.
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