If you are looking to run an internet advertising campaign, consider your options. Yes, Google is the search giant with the Yahoo and Bing partnership coming in second, but there are other options that may fit your advertising needs better and be just as profitable, if not more. A few of the other options include Facebook, Twitter, and Likedin. Lets take a quick look at each and what makes them different from each other and the big two, Google and Yahoo/Bing.
Facebook, one of the biggest social media sties on the web, offers a unique twist to targeting an audience for PPC advertising. Instead for the traditional keyword base targeting, Facebook opted to allow targeting through interests, groups, activities, as well as demographics and geo-targeting. If you are accustomed to keyword targeting, this may take some time to get used to, but can be very effective.
Twitter, where everyone can state what is on their mind, is currently testing a variety of PPC advertising options. Currently, promoted trends are available, but promoted accounts and promoted tweets could be coming soon. Promoted Tweets specifically, could potential have an endless reach and visibility with minimal cost. Interaction with retweets of a promoted tweet is increased reach and visibility without cost.
Linkedin, a more professional social network, provides marketers with a niche market. Targeting options for Linkedin include: Jon Title, Industry, Company Size, Company Name, and more. If you are looking to advertise specifically to businesses or business people, then you may want to take a closer look at Linkedin.
Hopefully this expanded your view on PPC beyond the search engine giants.
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