To reach the greatest number of customers, it is important to utilize a mix of online marketing strategies. These strategies include: Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Local Listings, Social Media Marketing (SMM), and Email Marketing. A brief description of each of these strategies follows.
The goal of Search Engine Optimization (SEO) is to improve the ranking of a website’s position in search engine results pages. This strategy enables your website to be seen by your target audience before the competitions’ websites.
Pay-Per-Click Advertising (PPC) provides more control over placement of your ads and website on search engine results pages. Businesses may control when, where, and how often their ads show up when related searches occur on search engines.
Local Listings are especially useful for companies providing a product or service in a specific location. They are displayed in search results and may include information such as a phone number, address, map, hours of operation, and specials. This is a great way to connect with the local community.
With the rapid rise in the use of social media, the importance of Social Media Marketing (SMM) has never been more important. SMM offers a way to keep in constant touch and get feedback from your target audience.
Email Marketing is best used to encourage current customers to return to your business. This may be achieved by promoting specials, informing of upcoming events, and thanking customers for their business.
Each company should take the opportunity to customize their online marketing mix to best suit their needs.
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