Effectiveness of Email Marketing

If you’re looking for an increased return on investment regarding your marketing efforts look no further. When it boils down to it, the most effective marketing channel is still Email Marketing, as indicated in the chart below. The best thing about email marketing is that it gets better as you use it. Once you have the basics, consistent branding, list building, message crafting, and email delivery, you’ll be able to increase the effectiveness. According to a JupiterResearch report, using Web analytics to target email campaigns can produce nine times the revenues and eighteen times the profits of broadcast mailings. With all that being said, implementing sophisticated analytics and tactics such as segmentation, targeting, multichannel integration, A/B testing and social sharing is the best place to start. Nonetheless, it’s almost a no brainer when it comes to using email marketing. Whether you are doing it in-house, just using the basics, or whether you outsource it to an internet marketing agency, for sophisticated analytics and tactics, Email Marketing is an opportunity you can’t pass up.