For PPC, how do you measure the success of your Campaigns? Is it by the number of clicks, or do you measure visits through analytics? Are you tracking conversions, and if so, how valuable is each conversion? Is your Pay Per Click marketing goal to increase brand awareness or increase sales? Lots of questions, but they all need to be considered when starting and running a PPC Campaign. Your answers to these questions will drastically change what metrics you focus on and how you manage your campaign. In order to ensure success in the Pay Per Click realm, make sure that you know how you are going to measure success.
You'd have to do something new and special for it to have any chance. Microsoft is one of the biggest software companies in the world and even they are struggling to make their pay per click campaign popular. So many people use Google and unless you did something really new and revolutionary it probably wouldn't succeed against Google.
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