We continuously receive questions about the position of SEO within the internet marketing space. It is true that the waters between SEO and Social media have been merged to some degree, but the result is still relevant results within the search engines. Also, the mentality of users is still roughly the same: a stimulus-like an email campaign and search for more information. The recent eBook “Winning the Zero Moment of Truth” (ZMOT) by Jim Lecinski provides further insight into the new mental model.
Shifting the focus to the mentality of the user has come full circle. The ability to align SEO and Social Media within your marketing plan will help you attract customers at the ZMOT, but doing so takes a solid strategy and communication from your SEO & Social Media teams. It’s not enough to implement SEO & Social Media into the plan; what’s more important is that these elements align to attract customers.
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