This past Wednesday, both the CEO Daniel Laws and Web Analyst Brandon Wensing of DaBrian Marketing Group were able to attend the Web Analytics Symposium at the Philadelphia Ritz-Carlton, hosted by the Web Analytics Association. We were able to sit in on some very interesting lectures and presentations by industry legends like Jim Sterne covering the latest in Web Analytics, as well as the importance of Analytics as a whole as the internet evolves. In addition to the fantastic presentations, the symposium was also a great opportunity for DMG to network with all sorts of Web Analytics and Marketing professionals from all over the northeast region of the United States.
One particular point that came up across a large portion of the presentations on Wednesday was the increasing importance of mobile with regards to the web. This tied directly with countless conversations that have occurred within the walls of the DaBrian Marketing office, as we've felt for a while that companies need to put more emphasis on monitoring and expanding their mobile offerings. If you missed the WAA Symposium on Wednesday, check out our latest YouTube video below. Also be sure to subscribe to both our blog here and our YouTube channel for weekly updates on trends, practices, tactics, and more!
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