Promote on Pinterest

With its compelling design and user friendly interface, Pinterest.com has become the next big star in the world of social media. Pinterest is a virtual bulletin board where users organize and post images of their interest--it’s easy to understand how users spend countless hours lost in a realm of eye candy. Images are often accompanied with a brief description and a link to the origin of the picture. For example, a fashion enthusiast may pin a picture of a shirt recently purchased with a description, “OMG, love this new designer!” When other Pinners click on the image, they are directed to the distributor’s website where they can purchase a shirt of their own. Pinterest allows users an easy and fun way to share interests and products they love and helps others learn about new products aligned with their own interests.

Business owners should take advantage of this social media outlet. It’s free, easy to use, and a great way to promote your products with hopes of your pins going viral. This became a reality for ideeli.com , a company that has experienced a 446% increase in sales as a result of their presence on Pinterest, according to entrepreneur.com. Starting an account and posting pins is a great way to gain exposure. Furthermore, existing consumers will share their experiences about your products when they pin it to their own boards. And who doesn’t trust a friend? Consumers base many of their potential purchases on the experience and recommendation of a friend, or in this case, a fellow Pinner.

So what are you waiting for? Hop on the Internet and create your own Pinterest account and start pinning your business’ products or interesting images to describe your services. But remember, make sure to pin other images that correlate to your company’s culture. This personalizes your account and shows fellow Pinners your company’s passions, values, and even your favorite vacation spot!