Twitter recently announced that official analytics tools will be launched later this year. Although these tools may only initially be available to advertisers on Twitter , I am sure that some form of official analytics/tracking tools will be made available to all Twitter users. Here is a great article from Marketing Land, that gives more details and provides more links about the announcements. Why is this important?
From a Digital Marketing prospective, one will now be able to easily track the reach, effectiveness, and efficiency of Advertising on Twitter. As all marketers know, it is vital to your budget that you show your marketing ROI or at least Return on Ad Spend (ROAS.) Not only will this help you prevent budget cuts, but it could also help increase your marketing budget. Check out our website and Blog. Also, contact us if you have any questions. We would love to help you with your online presence – SEO, SEM, PPC, etc.