5 Social Media Tips for Small & Medium-Sized Businesses (SMB)

When stepping into the realm of social media as a small business you should have a plan. I suggest that you take your time and generate clear goals and objectives for your social media marketing strategy before you do anything. Once you have done this; check out our social media optimization and marketing tips for SMB’s.

1. Take Advantage of the Big 3: Facebook, Twitter, and Linkedin.
2. Blog: Create and Participate
3. Make Sharing and Bookmarking Easy
4. Mobile Social Networks and Local Networks
5. Track and Monitor

Social Media is a great marketing tool for small and medium businesses to use and I hope our tips will help you when implementing social media to your business.

Social Media Marketing is Not Free!

I have heard many businesses say that “social media marketing is free”, but that’s not true! There is this little elephant in the room called “opportunity cost”. Opportunity cost is the cost of an alternative that must be forgone in order to pursue a certain action. In other words, these are the benefits you could have received by taking an alternative action.

This concept is not exclusively applied to social media marketing. It also applies to businesses that allocate resources to Pay Per Click advertising, Search Engine Optimization, or even Web Analytical reporting.