Quality Search Engine Marketing Agency?

As a Search Engine Marketing & Web Analytics agency, we receive numerous questions regarding the difference between us and the local advertising agencies. Our focus is concentrated specifically on marketing tactics and strategies that will impact a business or brand in the search engine ranking via paid or organic methods. We specialize in Search Engine Marketing & Web Analytics and do not attempt to be all things to all businesses!

6 Ways to Identify a Quality Search Engine Marketing Agency:

1. Has more than 1 person on staff with Google, Yahoo, Bing, Search Engine Marketing, Search Engine Optimization, and/or Web Analytics certifications. This shows that the agency has the capacity to handle more than one large search engine marketing campaign.
2. Attends industry conferences or seminars such as SES, SMX, eMetric Summit, etc. This demonstrates an effort to continue to improve the agency's overall knowledge base.
3. Can utilize more than one Web Analytics and more than one Search Engine Marketing tool. If they are "experts" in the field, they should be able to handle different tools.
4. Reads industry blogs such as Google, WAA, etc. to stay updated on trends and changes to popular industry tools such as Google AdWords, Google Analytics, MS Advertising, etc.
5. Is a member of Industry Associations. This reinforces the agency's commitment to their field, and most associations have best practices to which members must adhere.
6. Has a client base willing to provide references.

If you have a medical condition such as heart disease, you go to see a cardiologist, not a general practitioner. So, if you have a search engine marketing problem, go see a search engine marketing agency.