Social Media Marketing: The “Hot Button” for Marketers

We have worked with numerous clients providing web analytics reporting, search engine optimization, search engine marketing, and more. More recently, social media marketing has been the “hot button” among many prospective clients. We have three specific points regarding social media marketing:

1. Clearly outline your business enterprise guidelines, policies, and rules of engagement. This will help you to develop a standard form of communication and the ability to hold contributors accountable for comments or their actions.

2. Social Media Marketing does not exist in a solo. It is more than Twitter, Facebook, Linkedin, or YouTube. Social Media Marketing is everywhere.

Figure 1 Email Signature

Figure 2 Email Marketing Campaign

3. It’s up to the business to analyze which social media tactics are helping to achieve the business goals and objectives. The only way to measure social media is through analytics.