Google AdWords Broad Match Modifier

In May 2010, Google began testing the broad match modifier in the UK and Canada. Last week, Google rolled out the broad match modifier globally with the exception of Chinese, Japanese, Thai, Arabic, and Hebrew languages. The broad match modifier is a Google AdWords targeting feature that allows advertisers to create keywords with more reach than phrase match and broad match. Now, this feature is available in the AdWords Editor and AdWords API. Keep in mind that by implementing this new feature; your clicks and conversion volume are likely to decrease.