Wednesday, July 7, 2010

Local Search Advantage with Google AdWords

Google AdWords has continued to roll-out enhancement features for advertisers. The latest feature is called Ad Sitelinks. This new one-line format will allow advertisers to add additional links into the ad copy of AdWords campaigns. Google will automatically determine if your ad qualifies to show Ad Sitelinks and whether to show two lines or the one-line format based on the quality of the ads.


Keep in mind that there are several other Ad Extensions that local businesses may find useful to improve search results. These extensions are locations, products, and phone extensions.


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