It Pays to Listen to Your Social Media Conversation

Every business plan or marketing plan has a section allocated to customer analysis, identifying the target market, and market research. Social media monitoring provides businesses with the ability to listen to what customers& prospects have to say about their experience with your company or product. Combined with web analytics, social media monitoring can provide your business with the numerical data as well customer feedback.

In the end, this information provides businesses and marketers with the information to improve products and services. Through social media monitoring, you’ll have the opportunity to see the real impact of tweets, blogging, press releases, and social sharing tools. Furthermore, it will provide insight into which segments to target, and avoid costly marketing campaigns. The question is “Are you looking for ways to capitalize on what customers and prospects are saying?

Are You Using Social Media to Increase Your Business Exposure?

Social media marketing is being used to increase awareness for organizations within their target market. According to eMarketer.com, businesses have been accomplishing their goals regarding social media marketing tactics. For the most part, social media is a useful tool for increasing awareness, attracting new customers, and engaging with current customers.

The most important part is whether or not the tactics are aligned with the business goals and objectives. Businesses have achieved their objectives, but are you seeing the value in generating leads, sales, and revenue for the business? What is the ROI for your social media marketing campaign? Doing the social networking and getting a customer to become a fan of your business on Facebook is great, but are you seeing the benefits in your wallet?

Back to the Basics with Testing for Internet Marketers

It seems like business owners have forgotten the fundamentals of marketing and that it includes testing. “Almost any question can be answered cheaply, quickly, and finally by a test campaign, said Claude Hopkins the author of Scientific Advertising (1923). Although the book is dated, scientific advertising is critical to SEO, Pay per Click, Website Design, and Email Marketing. It is not just important to determine what works but also learning what doesn’t work to helped the business get to the point of generating leads and converting them into sales. In today’s environment, web analytics and conversion optimization are linked to scientific advertising or marketing. Continue to test your landing pages, ad copy, and call to action.

For more information, read “Always Be Testing” for tips, guidance, and tools.