Social Media: Measuring Gets Result.

We are at the point where almost everyone is doing something social. The question is, are their social media marketing efforts effective. So for those who are wondering how to find out if your social media is actually helping you here are a few items to keep an eye on.

1. Social media leads. Track web traffic breakdowns from all social media sources, and chart the top few sources over time. If members of your social media networks are sending referrals, consider measuring this data as well.
2. Membership increase and active network size. This is the portion of your company’s social networks (e.g., Twitter, Facebook) that actively engages with your social media content (e.g., Twitter, Facebook Pages, etc.). Are your collective members, followers, fans network growing, and is there interaction with your content?
3. Activity ratio. How active is your company’s collective social network? Compare the ratio of active members versus total members, and chart this over time. There’ll always be some social network members who are inactive, but if you initiate a campaign to increase interaction, you should also measure the resulting data. Activity can be measured in a variety of ways, including usage of social applications.
4. Conversions. You want social network members to convert: into subscriptions, sales (direct or through affiliates), Facebook application use, or whatever other offerings you have in your overall sales funnel and that can somehow be directly or indirectly monetized. (E.g., subscription to a weekly e-newsletter can be monetized by giving other companies access to your list in the form of advertising.) Measure all types of conversions and chart them over time

So if you’re doing social media on your own or if an agency is doing it for you make sure that while they’re Marketing, they are Measuring and Testing for optimum Results.