When it comes to marketing your product or service, it is best practice to determine who your target audience is, both demographically and geographically. You figure out who you want to market your product or service to, and then where to market it.
When it comes to traditional marketing, it can sometimes be difficult to determine how effective your marketing campaign is, or how many people view it. With internet marketing, however, it is possible to not only determine who is viewing your website, but where they are from, and how much they interacted with your website. With web analytics, you can find all of this information, as well as:
· How much those visitors interacted with your website.
· What traffic sources they came from.
· Where they went after landing on your page.
· Success of e-commerce transactions.
· Determine whether those visitors are generating ROI on your site.
Internet marketing does not stop the moment you launch your shiny new website. It is an ongoing and continuous process, which benefits greatly from being monitored. Implementing web analytics tracking and reporting can provide the key insight to get your results.
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