Friday, March 25, 2011

New Version of Google Analytics: Improved Interface Means Improved Reporting

On March 17, 2011, Google announced that their new and improved version of Google Analytics has been released to beta. They have started rolling out the beta version of the new interface to a small group of users, and have also provided an option for people to sign up for the free beta.

Google Analytics Version 5 brings quite a few improvements and additions to the table, including:

  • Streamlined, easier to use interface.
  • Customizable widgets.
  • Ability to create multiple totally customizable dashboards for each profile.
  • New, customizable visualizations, including pie charts and term clouds.

The smoother, more efficient design and added functionality should allow for improved reporting and better insights into the performance of your website. Internet trends are changing day-to-day. Luckily, the tools to monitor these changes are evolving at the same pace.

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