Don’t Get Left Behind—Mobilize

According to research conducted by Google, “over half of all Americans will own a smartphone” by the end of 2011. As a result, consumers will be more likely to use their smartphones to make online purchases. Therefore, businesses must respond to this trend by creating mobile-optimized sites. Mobile-optimized sites provide users with a version of the full website that is more easily used on smartphones. Often, the version of a full website contains numerous links, small text, small clickable areas, and many images. These elements make for a difficult and frustrating experience on a mobile users behalf—so much so, that the user may leave your website.

On the other hand, mobile-optimized sites contain fewer images to decrease load time, tabs that allow for easy navigation, large clickable areas, and categories that enable consumers to narrow their search. Because of these features, the consumer may more easily access your business’ information, service, and/or product. Furthermore, Mobile-optimized sites often contain links to the business’ social media pages such as Facebook and Twitter accounts, thereby creating more exposure for your company.

As a result of the increase of smartphone users, it is crucial for all businesses, small and large, to create a mobile-optimized website or they will be left behind.