Wednesday, August 17, 2011

The Latest and Greatest in SEO


Here is some of the latest and greatest we’ve found going on in the Search Engine Optimization world:

1.     Google introduced new and improved site links which means visibility to sub-navigation pages, link selection changes from query to query, and delivery of relevant links. 

2.     Yahoo's new image presentation also allows for easy searching of galleries, a connection to your friends' Facebook images, and easy navigation of full-sized images.

3.     Content is still king.  Don’t use redundant articles, duplicate content, limit the automatically generated content, and reduce the high ad-to-content ratio on your web pages.

4.     Google + and other social media metrics will be part of the evolution of search engine optimization and link building.

5.     Link Building isn’t going away but it may not weigh as heavily as it once did in the overall search algorithm

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