Placement
It has been reported that text ads have been spotted with the organic results on search pages.
Layout
The Headline can sometimes include the first line of description and the URL has jumped to just under the Headline.
New Ad Extensions
These let you have searchers request that you contact them via phone of email directly from your ad.
Images within Text Ads
Lastly of the ones that I am mentioning is the ability to show off products being advertised or the company logo within the contextual ad space.
To wrap up, keep an eye out for some, if not all, of these aspects being tested to be implemented into either Microsoft adCenter and/or Google AdWords. Also remember that no matter how frustrating these changes are to keep up with, both Google and Microsoft are trying to improve their services so that we as online markets can improve our CTR and Conversions.
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