Alternative PPC Platforms

Check out DaBrian Marketing Group's latest YouTube video, where our Search Engine Marketing Consultant Justin Miller discusses the importance of pursuing alternative Pay-Per-Click platforms.

For more information on our Pay Per Click and Banner advertising services, please check out the SEM Services section of our website! Also, be sure to subscribe to both our blog and our YouTube channel to always get the latest news and tips for SEM, SEO, Internet Marketing, & more!

Why You Shouldn’t Ignore Mobile Accessibility of Your Website

One of the most common mistakes made in the web and e-commerce worlds is the dismissal of the importance of mobile-friendly websites. Mobile activity on the web is increasing exponentially every day as more and more consumers trade their laptops and desktops for smartphones and tablets. Society wants to be mobile and less constricted by the ball-and-chain of cables and cords, yet there are still countless websites that fail to accommodate for this properly.

So what excuse is there NOT to optimize your website for mobile visitors? Web Analytics data and reports have proven this traffic has been increasing hand-over-fist every day. Further analysis even indicates these visitors are trying to access what they need and engage with the website (multiple pages viewed per visit), however they tend to leave before they actually convert. A glance to the average amount of time that they spend on the website compared to normal traffic provides a clear picture of just how much trouble they’re having. If the time they spend is significantly more, it means they’re finding the use of the website difficult or perhaps load times are taking a lot longer than they should because of large images.

More often than not, however, the decision makers will not make a move on a mobile solution based upon website performance metrics alone. That’s when you take a look at the market statistics and demographics. The visual below (from the article located here) shows the breakdown of tablet users according to their social status as well as which age groups they are from:

Keep in mind, the visual above is only covering the tablet users, which is only a segment of the total mobile visitors out there. Even more people have smartphones than tablet devices. The performance metrics are there. The demographical data is there. Don’t ignore the writing on the walls! Optimize your website for mobile!

Why Social Media is a Must for Businesses

Social Media is one of the best ways for businesses to connect and communicate with their target markets. The benefits of Social Media include:

Maximize exposure for minimal cost

When compared to other forms of marketing, participation in Social Media offers a great opportunity to expose your company to the public at a much lower cost than other forms of marketing.

Monitor your brand and image

It is important to be aware of what is being said online about your company. Companies may take immediate action to capitalize on positive feedback and build on the momentum. Likewise, any concerns that are raised can be handled quickly before a problem escalates.

Generate leads

Social Media offers an inexpensive way to attract new customers and promote interest in your company. A network of “friends” can help generate leads by spreading the word about a company’s products or services.

Increase traffic to website

It is easy to direct Social Media users to a company’s website where they can learn more about the business and become engaged in the website.

Engage with customers

The casual environment of Social Media promotes conversation between customers with mutual interests. Also, discussions between representatives and current or prospective customers may easily take place.

Local Search Engine Optimization Package Trial Offer

DaBrian Marketing Group's Business Development Specialist Christopher Brown presents our Special Local SEO Package Trial Offer! For more information on this deal, please check out our SEO Promotion page.

Is Your Pay Per Click Campaign a Success?

For PPC, how do you measure the success of your Campaigns? Is it by the number of clicks, or do you measure visits through analytics? Are you tracking conversions, and if so, how valuable is each conversion? Is your Pay Per Click marketing goal to increase brand awareness or increase sales?

Lots of questions, but they all need to be considered when starting and running a PPC Campaign. Your answers to these questions will drastically change what metrics you focus on and how you manage your campaign. In order to ensure success in the Pay Per Click realm, make sure that you know how you are going to measure success.

SEO & Social Media to Capture ZMOT

We continuously receive questions about the position of SEO within the internet marketing space.  It is true that the waters between SEO and Social media have been merged to some degree, but the result is still relevant results within the search engines.  Also, the mentality of users is still roughly the same: a stimulus-like an email campaign and search for more information.  The recent eBook “Winning the Zero Moment of Truth” (ZMOT) by Jim Lecinski provides further insight into the new mental model. 

Shifting the focus to the mentality of the user has come full circle.  The ability to align SEO and Social Media within your marketing plan will help you attract customers at the ZMOT, but doing so takes a solid strategy and communication from your SEO & Social Media teams.  It’s not enough to implement SEO & Social Media into the plan; what’s more important is that these elements align to attract customers.